
Constellation Brands Bets on Wine-Beer Hybrids After 15% Sales Crash
Facing a 15% wine sales crash, Constellation Brands pivots to risky wine-beer hybrids and esports marketing in a desperate bid to win younger consumers.
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Facing a 15% wine sales crash, Constellation Brands pivots to risky wine-beer hybrids and esports marketing in a desperate bid to win younger consumers.

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