Constellation Brands Bets on Wine-Beer Hybrids After 15% Sales Crash
Facing a 15% wine sales crash, Constellation Brands pivots to risky wine-beer hybrids and esports marketing in a desperate bid to win younger consumers.
Tag younger consumers
Facing a 15% wine sales crash, Constellation Brands pivots to risky wine-beer hybrids and esports marketing in a desperate bid to win younger consumers.
